Create a Facebook Page

A Facebook Page, sometimes referred to as a "Fan Page," is a single page that you can create off of the Facebook.com domain for anything you want...a particular subject you like: a celebrity, a business profile, whatever your heart desires (as long as you have the legal rights to do so). Think of it as a one-page meeting place, with information, links, a message forum box, RSS and anything else you want. Best yet, anyone can create them. All you need is a Facebook account!

Facebook Pages are important for a few reasons. They've been showing up high in search engine positions. Also, you can get unlimited "fans" for your Facebook Page, unlike the limit of 5,000 friends that your regular Facebook Profile is capped at. They're visible to search engines and visitors, too. It's almost like a social networking mailing list that you can reach out to at any time!

At first, it can be confusing to remember how to find Facebook Pages. Facebook changes its appearance on a regular basis, and things tend to get re-named or move around.

The Facebook Page icon looks like a little orange flag. It should be a default icon on the left-hand side of your front page (see screenshot on right) after you've created and used a Facebook Page. If it isn't...I'll make it even easier on you: click here for the Facebook Page creation screen - but make sure you're signed in to Facebook, first.

With the new design and layout in April 2011, Facebook Pages now has its own dedicated section, and is no longer lumped in with Facebook Groups and Ads.

...Create a New Facebook Page

Categorizing and naming your new page

 Go ahead - pick one of these 6 categories for your new page. When you do, the image flips up and reveals a drop-down box where you can choose something very specific to that category.

Once you've found a category that's similar to whatever your Page will be about, you can then type out the "Name" for your page. If you don't know what to pick, believe me, you'll have a more clear picture once you administer the Page for awhile. Once again, you can always change the category in the future if you believe something better should have been used.

Be extremely careful in naming your page, as it is PERMANENT and will be seen within the actual URL of your Facebook Page (for all of you SEO professionals, you'll immediately see the importance of this). Here's a warning from me to you:

Your Page Is Ready

...to get modifications!

That was easy. Technically speaking, you now own a Facebook Page! As you can see, it's bland and needs some serious modifications.